Identity (Who are we?)

NAYA Naturals Limited – A woman-owned Ghanaian R&D, Manufacturing and Retail Company that makes indigenous lifestyle products under the name NAYA by Africa.

NAYA by Africa is an innovative Ghanaian brand that sustainably transforms indigenous African plant oils and extracts—processed by women in rural communities—into natural aromatherapy bath, body and home care products, to share with the world.


NAYA by Africa's vision is to build a sustainable, impact driven global beauty brand, led by extraordinary African women.


NAYA by Africa's mission is to inspire you to be kind to your unique skin and hair, by learning to pamper it, care for it and celebrate its remarkable beauty using  natural aromatherapy bath, body and home care products handcrafted from African plant oils.

At the heart of every product we make is...

    1. Our Commitment to improve the lives of women in rural communities in Ghana who produce Shea Butter, Baobab Oil and Black Soap, by building sustainable fair-trade long-term partnerships, that improves processes and quality of their products, and consistently provides jobs in our communities
    2. Our Passion to provide opportunities for remarkable Women Leaders in STEAM (Science, Technology, Engineering, Arts, Math) in African Industry, by building a women-led Manufacturing company with impeccable reputation of innovation, quality, and consistency.
    3. Our Love for our Tribe (Customers) who deserve an African Brand who shares their values, culture and beliefs and creates products that truly cares for them and that makes the customer's experience with our brand always memorable..

Brand Values

  • Collaboration - to thrive on collective genius of our partners, team and customers
  • Respect - to build great relationships with good people
  • Boldness - to challenge the status quo, to learn, and unlearn, as we create new ideas, opportunities, and products

Brand Principles

  • African Culture - to pay homage to generations of African beauty, culture and creativity
  • Women Leadership - to invest in women and their ability to lead collaborative growth in our communities and in industry
  • Impact - to make products, that make people's lives better

In a nutshell

We are African women.

We believe in being kind to your skin & hair.

We are inspired by natural African oils.

We want to share this with the world.

Skincare is a journey, relax and enjoy it

Join our Tribe